There is virtually nothing we haven’t done when it comes to hotels, spas, bars and restaurants.

Our scope of services includes one-time evaluations all the way to long-term management arrangements. Collectively, the principals of the firm have over 40 years experience in the hospitality industry.

Finely tuned personalized service, well designed spaces, vibrant food & beverage offerings, and a destination specific experience that reflects a true connection to the local community is our gig.

The Applied vision is to create niche hospitality properties in unique locations offering world-class service and bringing the world to you.  Above all, whether via high aesthetic values, well-positioned locales or creative programming, Applied seeks to create and manage hotels with one goal in mind, to surprise and delight your guests.

The principals of Applied Hospitality, David Sanford, Ken Masi, and Thomas Walter, work together combining their extensive hospitality knowledge, hands-on expertise and critically accurate perspectives stemming from long term educational, analytical, operational, financial and strategic development experience in the hotel, bar, nightclub, restaurant and spa industries.

An added dimension of management and marketing services provided by Applied Hospitality includes analytical and consulting assistance in the areas of finance, valuation and development.

Lets Get Social

The goal is not to be good at social media. The goal is to be good at business because of social media.

Social media doesn’t stand still. Where should you spend your time? Should you focus on customer acquisition, customer retention or both? When should you try to colonize a new social outpost? What about the balance between social media marketing and social customer care?

We will help you take your social media program from good to outstanding. Based on our work with many properties and businesses, plus our day-to-day experience running an award-winning social media program, we bring the strategy, operational know-how and hype-free counsel you need.


It’s not our work life,

it’s our life’s work

David Sanford

Principal, Applied Hospitality